Affctionate Relationships With Brands: Study of the Consequences of Brand Love with Summer Festivals
This article focus on the concept o brand love, a kind of affectionable, deep and lasting relationship established between consumers and brands, which results in beneficial consequences for firms. Having in mind the growing importance of services and the lack of studies on brand love in the service...
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| Format: | article other other |
| Language: | por |
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2016
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| Online Access: | https://doi.org/10.5585/remark.v15i3.3168 |
| Country: | Brazil |
| Oai: | oai:https://periodicos.uninove.br:article/12141 |