Genre, language and strategies of today´s advertising discourse
This article presents an overview about the concepts of social discourses, mainly stemming from Eliseo Verón and Patrick Charaudeau, and applies them to the advertising genre, aiming to raise issues that could feed the studies that concern the field. The article looks to align references treated wit...
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| Format: | article |
| Language: | por |
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2013
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| Online Access: | https://doi.org/10.15448/1980-3729.2012.3.12903 |
| Country: | Brazil |
| Oai: | oai:ojs.revistaseletronicas.pucrs.br:article/12903 |