Effectiveness of product placement in TV Shows

Submitted by Pedro Cabeça (pedro.cabeca@universidadeeuropeia.pt) on 2016-12-16T19:23:24Z No. of bitstreams: 1 Dissertação Mestrado - Felix Dietrich 214015.pdf: 6116197 bytes, checksum: 45ea15198196aaf3b6193e5e7b6646a5 (MD5)

Bibliographic Details
Main Author: Dietrich, Felix (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Effectiveness
Product placement
TV Shows
Positive attitude change
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.26/16859
Country:Brazil
Oai:oai:comum.rcaap.pt:10400.26/16859

Internet

http://hdl.handle.net/10400.26/16859

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