Marketing for information products and services promotion: Brasil republic presidency library’ case study: case study of the Library of the Presidency of the Republic
The application of the theory of marketing as management resource for libraries and information services is demonstrated by the Brasil Republic Presidency Library in order to confirm marketing concepts application for the social area. The services provided by the library was evaluated to observe the...
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| Other Authors: | , |
| Format: | article other other |
| Language: | por |
| Published: |
2009
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| Subjects: | |
| Online Access: | https://doi.org/10.20396/rdbci.v6i2.1992 |
| Country: | Brazil |
| Oai: | oai:ojs.periodicos.sbu.unicamp.br:article/1992 |