The effects of Electronic Word of Mouth (eWOM) on the adoption of consumer eWOM information
The purpose of this research is to explore and test the effect of electronic Word-of-mouth (eWOM) on the adoption of consumer eWOM information. Through the credibility variables of the eWOM, namely the trust of the eWOM news source, the quantity of eWOM, the quality of eWOM and consumer expertise in...
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| Formato: | article |
| Idioma: | eng |
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2020
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| Texto completo: | https://doi.org/10.14807/ijmp.v11i6.1152 |
| País: | Brasil |
| Oai: | oai:www.ijmp.jor.br:article/1152 |