Seduction, advertising and postmodernity

Contrary to what their critics hold, seduction, advertising and postmodernity are not indicative signs of a neoliberal conspiracy aiming at the expoliation of naive consumers. In this text the author shows that the above triad, even though despised by many, can have an emancipatory role.

Bibliographic Details
Main Author: Lipovetsky, Gilles (author)
Format: article
Language:por
Published: 2008
Subjects:
Online Access:https://doi.org/10.15448/1980-3729.2000.12.3062
Country:Brazil
Oai:oai:ojs.revistaseletronicas.pucrs.br:article/3062
Description
Summary:Contrary to what their critics hold, seduction, advertising and postmodernity are not indicative signs of a neoliberal conspiracy aiming at the expoliation of naive consumers. In this text the author shows that the above triad, even though despised by many, can have an emancipatory role.