Brand mergers: an analysis of consumer brand identity preferences

Bibliographic Details
Main Author: César Machado, Joana (author)
Other Authors: Vacas de Carvalho, Leonor (author), Lencastre, Paulo de (author)
Format: article
Language:eng
Published: 2011
Subjects:
brand
brand identity
logos
mergers and acquisitions
Online Access:http://hdl.handle.net/10174/4144
Country:Brazil
Oai:oai:dspace.uevora.pt:10174/4144

Internet

http://hdl.handle.net/10174/4144

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