Consumer Electronic Devices Portable: The Effect Moderator Adopter Profile the Purchase of Intent
Considering the steady growth seen in recent years of electronic devices as facilitators of business transactions, particularly in the B2C segment, in order to better understand the relationship between perceived value and the actual purchase of a product or service by the consumer, this paper prese...
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| Other Authors: | , |
| Format: | article other other |
| Language: | por |
| Published: |
2016
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| Subjects: | |
| Online Access: | https://doi.org/10.5585/remark.v15i4.3382 |
| Country: | Brazil |
| Oai: | oai:https://periodicos.uninove.br:article/12147 |