Pedron,Cristiane Drebes, & Saccol,Amarolinda Zanela. (2009). What lies behind the concept of customer relationship management? Discussing the essence of CRM through a phenomenological approach.
Chicago Style (17th ed.) CitationPedron,Cristiane Drebes, and Saccol,Amarolinda Zanela. What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of CRM Through a Phenomenological Approach. 2009.
MLA (8th ed.) CitationPedron,Cristiane Drebes, and Saccol,Amarolinda Zanela. What Lies Behind the Concept of Customer Relationship Management? Discussing the Essence of CRM Through a Phenomenological Approach. 2009.
Warning: These citations may not always be 100% accurate.