Não é TV Estratégias Comunicacionais da HBO no Contexto das Redes Digitais

Understanding the communication strategies adopted by U.S. television network HBO in the context of digital networks is the goal of this study. The case study contemplates the online and at a distance observation of an intentional sampling which covers multiple products and services of the network a...

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Bibliographic Details
Main Author: Santos, Maíra Bianchini dos (author)
Format: masterThesis
Language:por
Published: 2012
Subjects:
Cultura da convergência
Estratégias de comunicação
HBO
Seriados
Televisão
Convergence culture
Communication strategies
TV series
Television
CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
Online Access:http://repositorio.ufsm.br/handle/1/6322
Country:Brazil
Oai:oai:repositorio.ufsm.br:1/6322

Internet

http://repositorio.ufsm.br/handle/1/6322

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