The impact of marketing consultancy on small/medium sized firms
This study looks at a programme designed to influence the practice of marketing planning in small/medium sized firms and analyses the impact of marketing planning on the firms when they are provided with such a plan. The study confirms that the incidence of marketing planning in small firms is very...
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| Format: | thesis |
| Language: | eng |
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2021
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| Online Access: | http://www.repositorio.uem.mz/handle/258/349 |
| Country: | Mozambique |
| Oai: | oai:www.repositorio.uem.mz:258/349 |